Samsung’s ‘Foldable sensation’, Galaxy Z Fold 3 and Flip 3

Minjun Son

2021. 10. 12

Image Source: Samsung Newsroom

Samsung’s ‘foldable phone duo’, the Galaxy Z Flip 3 and Galaxy Z Fold 3, continue to gain popularity.

According to CNET in the US, Samsung Electronics announced through the newsroom that the Z Flip 3 and Z Fold 3 are more popular than their predecessors. In addition, Samsung Electronics added that demand for the two products continues to exceed expectations.

Both products are also very popular in the US market. Samsung Electronics revealed through the newsroom that the Galaxy Z Fold 3 sold five times more than its predecessor in the United States in the first month of its release. The popularity of the Z Flip 3 is even more surprising. In the first month of its launch, this product sold 40 times more than its predecessor, the Z Flip 5G, in the US market.

CNET summarized the secret of the popularity of the Galaxy Z Flip 3 and Z Fold 3 in two main ways.

The biggest factor is that it succeeded in quelling consumers’ dissatisfaction with the foldable phone. Samsung explained this part well through a video released through the newsroom on the same day.

The video released by Samsung on this day contains a scene of testing a foldable phone. The biggest concern of foldable phone users is how many folds and unfolds they can do. Samsung said that it was able to successfully fold and unfold about 200,000 times. This is a level that can be folded and unfolded 100 times a day for 5 years.

Samsung emphasized, “The Z Flip 3 and Z Fold 3 test work reflects the actual usage pattern of folding and unfolding with both hands.” CNET evaluated that the part that gave confidence that it could be used continuously through these experiments contributed greatly to opening the wallets of consumers.

The lower price along with improved performance also served as an attractive point. The Z Flip 3, introduced this year, was offered at a price of about $400 cheaper in the US market compared to last year’s Z Flip series. This price level is similar to Apple’s iPhone 13 Pro.

CNET analyzed that Samsung has succeeded in relieving consumers’ anxiety about the initial Galaxy Fold series screen and making consumers open their wallets by significantly lowering the price. The Galaxy Z Fold 2, released last year, was priced at $2,000. The media especially evaluated “Z Flip 3 is the first foldable phone aimed at mass consumption.”

On the other hand, Apple, which has dominated the premium smartphone market, is expected to release a foldable phone only in 2024. According to this observation, it can be said that the environment has been established for Samsung Electronics to dominate the foldable phone market without rivals for at least three years.

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