MZ generation leading the golf trend

Minjun Son 2021. 10. 19 Graphic source: Business Watch                   In the past, golf was considered one of the most barrier-to-entry sports. Golf had a strong image as a sport only for the middle-aged, especially the wealthy. However, the image of golf now has changed 180 degrees from the past, and the number of MZ […]

Live commerce, changing the paradigm of shopping

Minjun Son 2021. 10. 19 Image Source: Sauce live                   As we become accustomed to untact life, many aspects of our lives have changed. There was also a major change in consumption patterns. The proportion of online consumption exceeded that of offline consumption for the first time in January last year, and the proportion of […]

Simple tips on finding a really good restaurant in Korea

DONGGYU LEE It is not easy to find a proper restaurant in the flood of information. Most of the recommended restaurants posted on blogs and portal sites are advertising posts. Even if it doesn’t seem to be an advertising post at all, if you scroll down to the bottom of the post and take a […]