Fan Culture In Korea

Pratibha

You might have heard of K-pop. If not, let me give you some backstory about it. It’s the part of the entertainment industry where idols audition for labels and do training which can vary from months to years. They are taught to improve their singing, dancing, how to behave, etc. in short everything to have a perfect image. Their fanbases are also very dedicated to their idol groups.

Recently, on 30th December, it was the birthday of V (Stage name) aka Kim Taehyung/ 김태형 (real name) member of the boyband ‘BTS’. In light of his birthday, the hot spots of Seoul and various other counties including Japan, Dubai, etc. were transitioned into V-land. This culture of buying billboards, displaying ads on buses, subway stations, artist-themed cafes, etc. can even reach displaying their favourite artist ad on a satellite. The fandom and the fan sites organize lots of events for fans to enjoy and show their support for the artist. This culture is not as common in other countries.

The first place I visited was a café in Meyongdong. As you enter the place, you’ll feel a whole different world. These first two pictures are from this café named Lucky Ducky in Meyongdong.

When I went to the café during that time, it was fully decorated with that artist merch, pictures, videos, etc. The free events within that café include free goodies, a photo zone, and a lucky draw including prizes from a one-day stay in a 5-star hotel artist’s themed room to photocards, mugs, photo frames, etc. If you are into K-pop then I think it’s a great way of celebrating and supporting your favorite artist. Even though you are an introvert, when you go there you can find people of similar interests and possibly make new friends without much difficulty. Plus, when I went there, I ordered a choco latte and double choco cake and it was a 10/10. It’s a must-try if you ever visit the Meyeongdong area. This café is actually near Euljiro-1(il) ga station exit 5 or 6.

The second place, I went to was the ‘Hybe building’ which is located in Yongsan. This company is an entertainment company that owns BTS. So, the area nearby that building was extravagantly decorated with V’s memorials. The bus, the nearest bus station, the nearest convenience store, and all the nearby cafés were artist-themed. These are the pictures from that area.

Last but not least, I visited Shinchon, the heart of Seoul, another hot spot. The subway station was full of artist’s images, videos, and a huge doll. There was a photo zone full of cute and aesthetic vibes.

Well, even if you are not into this you can still visit these cute cafes and exhibitions and enjoy your time experiencing something new. So, this was my first ever experience of witnessing such a massive-scale celebration of an artist’s birthday. Might be yours as well!!!!

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