Minjun Son 2021. 10.12 Graphic : Designer Eun Sil KIm Dramas, entertainment shows, and movies are not the end. Now it’s ‘sports’. The OTT industry has started to secure exclusive sports broadcasting rights. TVING expanded the scope of content to include sports while broadcasting live Euro 2020, the European Football Federation (UEFA) soccer championship, […]
BTS on Billboard AGAIN!
Lee Sooyeon Coldplay and BTS rocket onto the Billboard Hot 100 songs chart at No. 1 with their collaborative new single “My Universe.” Coldplay earns its second Hot 100 No. 1, and first since 2008, while BTS adds its sixth leader, all since September 2020, among several other notable achievements. The Hot 100 […]
How comedians gained huge popularity on YouTube
If you ask young people which comedians are the most popular in Korea now, most people will choose the YouTube channel <pisik University>. With the abolition of comedy programs by public broadcasters, young comedians headed to YouTube looking for substitutes. Among such comedian YouTubers, the most popular and trendy people are the members of the […]
‘Squid Game’ captures the world
Minjun Son 2021. 10. 5. Image Source: Netflix 1st most viewed content in 83 countries in all countries where it is airing, with 82 million viewers worldwide. This is a great record that Netflix Korean drama ‘Squid Game’ wrote in a month. The baton of ‘Parasite’, which sparked the global film craze last year, was […]
‘Squid Game’ Director Hwang Dong-hyuk on Netflix’s Hit Korean Series
Lee Sooyeon Korean TV series have dominated viewing preferences across large parts of Asia for the last decade. But it has taken a high-concept survival drama “Squid Game” to become the first K-drama to rate as Netflix’s top show in the U.S. The nine-part Netflix original involves a group of people from all […]
Seong-Jin Cho’s Recital Return with Chopin
Yugyeong Jeong Pianist Seong-Jin Cho, who won the 2015 Chopin International Piano Competition for the first time as a Korean and the third as an Asian, will hold a recital from the end of August to the beginning of September in Busan, Incheon, Daegu and Seoul. The recital starts in Busan on August 31st, and […]
Beyond the ‘virtual playground’ of teenagers… Evolving metaverse
2021.09.07 Minjun Son Image source: SM Entertainment Teenagers meet friends in an online virtual space and enjoy fireworks in the night sky. They also buy new products from the luxury brand Gucci. A virtual influencer created by computer graphics also serves as a brand model. All of this is happening in a space called […]
Influencer Marketing: Is it a key to increasing sales?
Lee Sooyeon Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don’t really understand what influencer marketing is about. Influencer Marketing is a hybrid of old and new marketing tools. It […]