By Stefanie Kosim
If you’ve lived in Korea long enough, you already know what time it is. And if you’re new here, welcome!! you’re just in time to experience one of the most anticipated beauty shopping events of the year: Olive Young’s seasonal sale. It’s not just another promotion. This is the week to stock up on your skincare essentials, splurge a little
The Olive Young sale happens like clockwork four times a year, always during the change of seasons: from winter to spring, spring to summer, summer to fall, and fall to winter. Typically, the sales fall in March, June, September, and December, aligning perfectly with the time most of us start to feel our skin reacting to the shift in weather. Whether you’re dealing with sudden humidity, dry air, or just a general urge to reset, Olive Young knows exactly when to show up with those sweet, sweet discounts.
This season, the sale runs from May 31 to June 6, 2025, and it’s already in full swing. Online and in-store, shelves are packed with major deals, limited-edition sets, and package offers that make it almost too easy to justify a haul. Brands like Round Lab, Anua, Torriden, and Beauty of Joseon are usually front and center during these events, and it’s common to find their bestsellers bundled with bonus items or at their lowest prices of the year.
But here’s what makes Olive Young’s seasonal sale even better!! The daily discount coupons you can claim directly through the Olive Young mobile app. Every day during the sale period, Olive Young releases coupons worth up to 10,000 KRW. These usually drop around 12:00 AM and 6:00 PM, and they’re limited in quantity, so it’s worth setting a reminder if you’re serious about maximizing your savings.
One of the best things about shopping with Olive Young is that it doesn’t matter if you prefer browsing in-store or staying cozy at home; the sale applies both online and offline. And if you’re in a rush or just impatient, their 오늘드림 (oneul-deurim) aka same-day delivery service means you can receive your order within hours. It’s fast, reliable, and especially useful when you suddenly run out of toner or SPF midweek.
Today let me be your big sister again and give you a few smart shopping tips as someone who’s been through more than a few of these sales:
1. Download the Olive Young app.
This is non-negotiable. Not only do you need it to grab those daily coupons, but it also tracks your purchases and accumulates points. These points contribute to a tiered membership system, which unlocks more discounts, special birthday gifts, and exclusive freebie offers the higher you climb!
2. Know your prices.
Not every product gets a massive markdown during this event. Some items might only have a 10% discount, which is pretty standard throughout the year. Before checking out, take a second to compare the original price versus the sale price; especially if it’s a product that frequently goes on promotion.
3. Prioritize your essentials.
This is the best time to stock up on your everyday basics; cleanser, toner, sunscreen, and moisturizer. These items tend to sell out quickly, especially the more affordable options from popular brands. If you’re eyeing something new and trendy, go ahead and treat yourself, but make sure your core products are covered first.
4. Consider gift sets and value packs.
A lot of brands release exclusive sets during these sales that include extra minis or full-sized products at a discounted bundle price. These are great if you’re trying to build a complete routine or if you just want more bang for your buck.
Oh! by the time this article posted, I believe it’s so unfortunate that the summer sale will be gone… However, no worries!! Because the upcoming sales will be in September! Last year’s sales was Aug 30 to Sept 5. So Yes, mark the day now and don’t miss it!
myHUBS 
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